How to Be Prepared When Modelling: A Creative Director Perspective

How to Be Prepared When Modelling: A Creative Director Perspective

How to Be Prepared When Modelling: A Creative Director Perspective

When it comes to modelling, preparation is key to ensuring a smooth and successful photoshoot. As a creative director, We’ve found that clear communication, creative concepts, and a supportive environment can make all the difference. Here’s a guide to help models be prepared and confident during a shoot, from a creative director's point of view.


1. Concept and Storyline
Having a concept or storyline for the photoshoot is most helpful!  It not only provides direction but also helps the model understand the vision and emotions you want to capture.
Why It Matters:

  • Guidance: A clear concept guides the model’s poses, expressions, and overall demeanour.
  • Consistency: Ensures that all elements of the shoot (wardrobe, makeup, lighting) align with the theme.
  • Inspiration: Sparks creativity and enthusiasm, making the shoot more engaging for everyone involved.
Tips for Creative Directors:
  • Discuss the Concept: Share mood boards, sketches, or references with the model before the shoot.  Give your model/client weeks in advance to prepare in case you both need time to collect more props and outfits for the shoot.
  • Storytelling: Explain the story behind the concept to help the model embody the character or mood.
  • Visual Cues: Use visual aids on set to remind everyone of the desired aesthetic.
2. Props and Accessories
Props can be incredibly useful during a shoot, providing models with something to interact with, which can alleviate awkwardness and enhance the narrative.
Why It Matters:
  • Natural Posing: Props give models something to do with their hands, reducing stiffness and awkwardness.
  • Enhanced Storytelling: Props can add depth and context to the photos.
  • Variety: Introduces new elements that can make each shot unique and interesting.
Tips for Creative Directors:
  • Select Thoughtfully: Choose props that complement the concept and are easy for the model to handle.  Keep in mind the colours of the props.  Is it complementing the set, your model, or the concept?
  • Demonstrate Use: Show the model different ways to use the props to achieve natural and dynamic poses.  You can act while demonstrating props to help the model have  stronger understanding of what you want to achieve.
  • Experiment: Encourage the model to experiment with the props, offering feedback and adjustments as needed! 

3. Overcoming Nerves
It’s natural for models, especially those new to the industry, to feel nervous or frozen during a shoot. As a photographer, it’s your role to create a supportive environment and help guide them to their best performance!
Why It Matters:
  • Comfort: A relaxed model will produce more genuine and expressive photos.
  • Confidence: Positive reinforcement can boost the model’s confidence, leading to better results.
  • Efficiency: A supportive environment ensures a smoother, more productive shoot.
Tips for Creative Directors:
    • Communicate: Keep an open line of communication. Let the model know it’s okay to ask questions or express concerns.
    • Encourage: Offer praise and constructive feedback throughout the shoot to build the model’s confidence.
    • Direct Gently: Provide clear, gentle direction, demonstrating poses if necessary to help the model feel more comfortable.
    • Be Patient: Understand that nerves are natural and be patient, giving the model time to adjust and relax.
  • Set the Vibe: You have the most control over the outcome of the shoot.  Setting a fun, energetic vibe will make the environment most comfortable.  Create a music playlist everyone on set will enjoy, never push the model out of their comfort zone, and let them know they can vocalize whenever they need a break!



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